Tyler the Creator, ASAP Rocky and Iggy Pop Unite for New Gucci Campaign

Tyler the Creator, ASAP Rocky, Iggy Pop, Gucci,
(Gucci)

Tyler the Creator, ASAP Rocky and Iggy Pop Unite for New Gucci Campaign

Two of the brightest stars of the new millennium have teamed up with Detroit punk rock trailblazer Iggy Pop for a splashy new Gucci campaign. Capturing all of this star power is notorious movie director, Harmonie Korine (Gummo, Spring Breakers), who serves as photographer and director.

The striking campaign arrives with an entertaining promo video, featuring the unlikely trio having a dance-off in a fancy abode before settling in to enjoy a big spaghetti dinner. Throughout the clip, the guys show off a variety of fresh new looks, showing off house creative director Alessandro Michele???s exquisite tailoring. Iggy Pop's parrot, Biggy Pop, makes a scene-stealing cameo.

???A certain type of fun is also portrayed and the idea of how one???s obsession with appearances can create a kind of common ground that can become a sort of brotherhood," Michele explained in a press statement. "It was beautiful to see these three men together, seemingly different but very similar.???

Watch the promo video below.

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